If you have a professional copywriting business, you know by now that competition is getting fiercer as each day goes by. Not only is it because there are far more copywriters compared to a few years ago. Aside from this reality, editors and copywriters can now advertise their services online. With the internet, it is now easy for anyone to market their products and services. So, if you are a copywriter, you know that you can’t just focus on your work but also, on marketing.
Of course, talent is crucial. You cannot just have fantastic marketing strategies and then expect clients to keep on coming back. For sure, your high quality of service must be the defining factor that should have clients go for your services for as long as they can. Gimmicks only contribute 0.1% of the entire package. More than anything, quality is the most critical factor when it comes to copywriting.
So, before you decide on publishing your services online, make sure that you perfect your craft first and foremost. Get work from small, medium, to large enterprises, and even go for volunteer work for exposure and experience. The more work you get done, the better your chances are of getting steady jobs. And the broader your network is, the better your referrals will be. Do not get into the temptation of going for the plunge without being 100% ready for all the challenges that you have to face. Remember, you will be competing with hundreds, even thousands, of copywriters out there. So, make your brand count.
Challenges in the Business
One of the challenges that many professional copywriters face is the inconsistencies with the work they receive. Unlike a full-time job where you know how much you earn in a month when you go as a copywriter that’s striving to get contracts from a white-hat SEO agency based in NYC, you don’t know how much you get in any given month. For this month, you may have a lot of jobs; on other months, you may not receive anything at all. So, you must know that this is one of the most substantial challenges you must be willing to go through this path.
You see, as a professional copywriter, you do not only focus on your copywriting. You must also be willing to learn the ropes of online marketing to find your success in this industry. But you don’t have to do everything on your own. It is, in fact, best practice for you to hire an SEO expert who can do the marketing side for you. It is because if you dabble in too many tasks, you may lose sight of what’s most important. You are a copywriter, so you must focus on this craft above anything else.
It is good to know some of the Search Engine Optimization (SEO) tips that you can use to improve your professional copywriting business online. Here are some of them of the marketing tactics you can use:
1. Invest in your portfolio
Just like architects and designers, as a copywriter, you must invest in your portfolio. You can’t expect potential clients to go for your service if they don’t see enough work to check out on. You want clients to see what they will expect from your work, so having an excellent portfolio cannot be underestimated. Write for different clients and sites, and make sure that you only publish on your site those that are not copyrighted by your clients. It is best to talk with your client first to make sure that it is okay to publish the work on your site.
Make it easy for potential clients to go through your site and to contact you when they need to ask further questions. Having a fast-loading website is not cheap, but you will see that all the investment will be worth it. The chances of potential clients exiting your site when they look at a slow-loading website are high compared to when you have a fast-loading one.
You can also ask for feedback from family, friends, and colleagues from the copywriting industry. Feedback is crucial when you are curating your portfolio, because something may look good to you, but may have a different impression on other people. Take these feedbacks constructively and do not forget to thank them for the time and effort given to look at your site.
2. Make keywords work to your advantage
Articles are next to nothing if they get published without keywords. It is because keywords provide the direct link between an article and the search engine. Without them, search engines cannot “read” your content; thus, your site cannot receive the accolades it deserves. For sure, you want your site to be high up the ranks so, do not forget to put in relevant keywords with your content.
But how do you know which keywords are best to use? For this part, research is vital. Search online on the top copywriting websites and see how they put their keywords. How do they choose them? What’s the algorithm behind the decision-making process? Make a tally and take notes, so you are well-guided when you apply the principles to your site.
Copywriters are always in demand, both in print and online publications. Carve your path and make your craft known through strategic marketing techniques that you can use for your own site.